Founder · AI Product Strategist

I help small and mid-sized businesses put AI to work.

Founder of VOOV Software, Sonira.ai, and Sonira Sound. I map how a business actually runs, automate the repetitive parts, and build the AI-native tools that let lean teams operate like much larger ones.

3 companies foundedVOOV Software · Sonira.ai · Sonira Sound
Since 2022Building for small businesses
NicheFinancial advisory firms
Portrait of Terrence Nuss

What I do

Most small businesses don’t need more software. They need their work to flow, with AI where it actually helps.

01

Workflow mapping & automation

Find where time leaks: follow-ups, handoffs, reporting, approvals. Then automate them across the CRM, email, website, and social tools a team already uses.

02

AI in everyday practice

Practical AI that fits how people work: voice agents that answer the phone, assistants grounded in the business’s own knowledge, and agents that draft while humans approve.

03

Internal tools & client platforms

When off-the-shelf software doesn’t fit, I build it: planning platforms, pipeline trackers, client-facing AI apps, and the internal systems my own teams run on.

Work

Companies I’ve founded, the products VOOV offers, and the custom platforms I’ve built for clients and for my own team.

01
Role
Founder & Managing Partner
Founded
2022
Team
3 core + contract Google Ads lead

VOOV Software

Marketing technology, automation & custom software · voovsoftware.com

A lean software and marketing company that helps small and mid-sized businesses run their marketing, follow-up, and operations on connected, increasingly AI-native tools, with a specialty in financial advisory firms.

The problem

Small firms juggle disconnected tools for their website, email, social, webinars, and CRM, and lose leads in the gaps between them.

What I built

  • A six-product suite covering content, follow-up, web, webinars, social, and mobile
  • Integrations across websites, CRMs, email, and social platforms
  • Custom platforms and internal tools for clients and for VOOV itself

The outcome

Scaled to $80K in monthly revenue with a core team of two, since grown to three, by letting software and automation do the work of a much larger staff.

Product strategyMarketing technologyCRM integrationsAutomationAI-native features
02
Role
Founder
Founded
2025
For
Small businesses that live on the phone

Sonira.ai

AI voice agents · sonira.ai

AI receptionist and call center in one: voice agents that answer a business’s phone around the clock, take real actions, and hand every call off somewhere useful.

The problem

Home-service companies, hotels, restaurants, and shops lose work to missed calls but can’t justify a full-time front desk.

What I built

  • Voice agents live on a new or ported number in minutes
  • Answers grounded in the business’s own knowledge
  • Calendar booking, order and account lookups, and HubSpot and helpdesk tickets
  • Smart transfers to whoever is on call, plus recordings and an iOS app

The outcome

Callers get answers 24/7, and each call ends with a booking, a ticket, or a handoff in the systems the team already uses.

Voice AIOpenAIPythonSupabaseHubSpotStripe billingiOSRailway
03
Role
Founder
Founded
2026
For
Pianists and musicians

Sonira Sound

Adaptive sheet music · sonirasound.com

A sheet-music app for iPad and Mac that listens while you play and turns the page for you.

The problem

Musicians practice from static PDFs and break their flow to turn pages, and scanned scores can’t be searched, reflowed, or followed.

What I built

  • Import of PDFs, photos, MusicXML, and MIDI, converted into real digital notation
  • Score following by microphone or MIDI keyboard with hands-free page turns
  • Practice sessions and AI-assisted score adaptation
  • In-app conversion credits on iPad and Mac

The outcome

A focused practice surface that keeps musicians playing instead of reaching for the page.

ReactTypeScriptSwiftOptical music recognitionPitch detectionOpenAISupabase

The product suite VOOV offers its clients. Built first for financial advisory firms, and suited to any small business that runs on leads, content, and relationships.

Content & emailInsight SenderContent publishing, email marketing, and compliance review workflows.
Lead follow-upBaton RunnerAutomated lead follow-up and handoff to the right person on the team.
Web & CRMTorin CoreWebsite hosting, analytics, lead capture, and CRM integrations.
EventsEncore WebinarScheduled and on-demand webinars with registration and attendance tracking.
SocialPost BrewSocial media scheduling, publishing, analytics, and approval workflows.
MobileAdvisor App LabBranded mobile apps with client resources, scheduling, and notifications.
01
Built for
CI2 Advisors (client-facing)
Year
2025 – Present
Role
Product lead & builder

AI Story Flow

An AI storytelling platform that CI2 Advisors’ clients receive after completing its business storytelling workshops, so they can keep writing, refining, and practicing stories on real deals.

The problem

Workshop skills fade once the workshop ends. Clients needed a way to apply the method to their own deals and prospects, and to practice delivery.

What I built

  • Specialized agents for customer hero, internal success, and lessons-learned stories
  • A role-based story arsenal for sales, services, marketing, and leadership
  • Deal work: prospect assessments, research reports, and meeting prep
  • Voice practice for rehearsing stories aloud with AI coaching

The outcome

CI2’s workshop became an ongoing product: clients go from learning the method to using it on live opportunities.

ReactFastAPIOpenAI Agents SDKSpeech-to-textSupabaseRailway
02
Built for
Cornerstone Wealth Associates
Year
2025 – Present
Role
Product lead & builder

Cornerstone Action Plan

Financial planning platform for advisors

Turns an advisor’s client intake into short and long-form action plans, exported as branded, client-ready PDFs.

The problem

Action plans were assembled by hand in spreadsheets, which made them slow to produce and hard to keep consistent across advisors.

What I built

  • Structured intake for income, assets, debts, insurance, and beneficiaries
  • Side-by-side comparisons with discretionary-income and tax estimates
  • Long-form plans with Social Security and risk analysis
  • Branded PDF generation and advisor accounts

The outcome

Advisors produce consistent, professional plans from a single intake, and the platform continues to evolve with the firm’s process.

DjangoReactPostgreSQLPDF generationDocker
03
Built for
Base Wealth Management
Year
2025 – Present
Role
Product lead & builder

Advisor Fee Stream

Multi-firm pipeline and revenue tracker · advisorfeestream.com

Tracks AUM opportunities, planning fees, insurance, and annuities by advisor and referral source, with firm-wide monthly totals.

The problem

The firm’s opportunity dashboard was maintained by hand. It drifted out of date, so the team stopped trusting and using it.

What I built

  • Opportunity tracking by advisor, stage, expected close, and source
  • Automatic roll-up of closed business into monthly totals
  • Dashboards by advisor, product line, and promoter
  • Multi-firm administration, configurable stages, and billing

The outcome

Leadership gets an accurate view of the pipeline, including where new business comes from, in software the team actually keeps up to date.

VuePythonPostgreSQLDockerRailway
04
Built for
VOOV (internal)
Year
2026
Role
Product lead & builder

VOOV Nexus

Integrated, AI-native internal messaging platform

One place where team conversations, client knowledge, and AI coding agents meet, so client work moves from request to reviewed result without getting lost between tools.

The problem

Client context was scattered across email, calls, chats, and files. AI agents could help, but only with clear, permissioned tasks and a human in the loop.

What I built

  • Client workspaces and team messaging
  • Intake that turns emails, transcripts, audio, and files into proposed tickets
  • An AI assistant that answers with citations to the original source
  • An MCP server that lets Codex agents claim tasks and submit work for approval
  • Recorded, transcribed calls; iOS, macOS, and Chrome apps

The outcome

The team runs client work from a single platform. AI handles intake, retrieval, and drafting, while people approve anything that leaves the building.

Next.jsFastAPIPostgreSQLOpenAI AgentsVector searchMCPWebRTCCloudflareRailway

Background

Founder, product strategist, and marketer, building since 2022.

2022 – Present

VOOV Software

Founder & Managing Partner

Lead product strategy, integrations, and AI-native features across VOOV’s suite and custom client platforms.

2025 – Present

Sonira.ai

Founder

AI voice agents that answer, book, look up, ticket, and transfer for small businesses.

2026 – Present

Sonira Sound

Founder

Adaptive sheet music for iPad and Mac with hands-free page turning.

2022 – Present

VOOV Creative

Marketing Lead

Marketing strategy and execution across websites, content, email campaigns, and lead generation.

Strengths
Founding & scaling productsAI integration for SMBsWorkflow automationInternal toolsVoice AI & agentsProduct strategy & UXMarketing & CRMFinancial advisory niche
Languages
English · NativeRussian · C1Spanish · B2
Education

Bachelor’s degree in Languages

University of Alaska Anchorage

Have a workflow that should run itself?

I’m glad to talk through automation, AI integration, or an internal tool your team keeps wishing it had.